Apart from just reminding us of gorgeous beaches and vibrant culture, Goa is now a new hub for Medical Tourism. Medical Tourism has particularly been initiated as an aid to foreign patients so that they do not have to rush to other busy cities like Delhi, Bangalore and Mumbai.
Offering both fun and relaxation to foreign and domestic patients, Goa has strong hospitality and infrastructure particularly for tier-II town adding on to it is the important players of the state which make Goa a perfect place for Medical treatments.
The Chief Executive officer and Managing Director of Manipal Health Enterprises, Ajay Bakshi said, “We want to bring medical tourism to Goa because we believe that infrastructure here is good. We want to bring international patients here because they should not have to go to polluted and crowded cities”.
If we talk about Medical Tourism, basically it is a promising idea to help people of Western countries that have poor health infrastructure and are unable to afford the healthcare treatments in their countries. Medical Tourism of Goa aid these people not only with affordable and cost-effective treatments, but also with a wonderful vacation included in it.
As said by Bakshi, “Medical tourism is 50% about medical facilities. The other factors which make it work are the ease of getting a visa, honesty of the local population and the climate, among others. We are putting in place a coalition of partners to boost medical tourism, of which the hospitality industry is a major partner. They are already taking care of one factor; we will take care of the medical part”.
According to a recent survey by the Associated Chambers of Commerce and Industry, there are over three million foreigners likely to travel to India for Medical Tourism during this year end, as the healthcare experts in India have projected the market of the country to be above $2Billion.
Bakshi also talked about the new trend of Medical Tourism and stated that there are patients from different countries like Nigeria, Sri Lanka, Iraq, Russia, the CIS and the middle east of India which are mainly in Medical Tourism.
The policy says that, “While Medical Tourism is growing in Goa; the government is keen to attract investments in new facilities and draw more medical tourists for high-end and complicated procedures. For medical tourism to take off in a big way, uniformity and quality of services offered are critical”, also the policy has made a number of references to promote Medical Tourism of Goa.
Bakshi said, “A few years ago, the trend was that patients would travel from places with no medical facilities to places with medical facilities. For example, patients from Bihar would travel to Delhi; those from Kolkata would travel to Chennai or Bengaluru, for treatment”, also the patients taking more time during their treatments travel to places where there are quick and effective treatments are given along with comfort.
As said by Bakshi, “To go and get surgery done in Delhi can be quite stressful. Here in Goa, in its relaxed environment, it is different. This is a case of a higher-end customer who is by choice coming to a place known for good quality medical care and good infrastructure facilities, for which Goa is already very well known”.