Kerala is all set to add on its global popularity of being an Ayurvedic Tourism destination by making plans about capturing the budding medical travel industry in the field of modern medicines. As a number of popular hospitals of Kerala are looking up for JCI (Joint Commission International) accreditation, the Tourism Department of the State is optimistic about capturing the opportunities that this growing industry has to offer in the coming time- informed P I Sheik Pareeth, Director – Tourism, Kerala. A Medical Tourism Conference in Kochi in the month of October this year will also be held by the Tourism Department of the state.
Pareeth further informed that one of Kochi’s leading hospitals Aster Medcity got JCI Accreditation last week and other main hospital chains such as Malabar Institute of Medical Sciences (MIMS) and Kerala Institute of Medical Sciences (KIMS) are also in line to receive this accreditation. He said, “This will help Kerala become a Medical Tourism hub. Singapore has achieved this status because of the presence of JCI-accredited hospitals there. Kerala is blessed with talented doctors and paramedical staff.”
About capturing the new source markets, he informed that the state is going to commence more of promotional and marketing activities in countries like Japan, China, Russia and more. Kerala has given invitation to the Chinese Ambassador to visit India as the Chief Guest of the Nehru Trophy Snake Boat Race 2015 that is held on 2nd Saturday of August, each year. Pareeth added, “The Chinese delegation will be in Kerala for the next three days and the Chief Minister will be hosting the delegation.” Its first roadshow was organized by the State’s Tourism Department in Shanghai in China, last month. He further informed that Kerala Tourism is going to conduct one more line of promotional activity in Shanghai next month.
State Tourism Department will also be training guides in Russian, Japanese and Chinese languages by starting training sessions at the Kerala Institute of Tourism & Travel Studies (KITTS). One batch will be comprising of 50 students. Students with merit will be getting a chance to visit the particular countries for 3 months to refine their language skills.
As far as the proposed cruise circuit of Kochi-Colombo-Maldives is concerned, Pareeth added that the process might be starting from 2nd October.